Pivot

/ˈpɪvət/verb|noun

To change direction or strategy, often in response to new information or circumstances, or a point of rotation, such as a central idea or concept.

The company will pivot its marketing strategy to focus on social media after seeing significant engagement online.Business
The development team had to pivot and refactor the codebase to accommodate the new requirements and ensure compatibility.Technology

Origin: From Old French 'pivot', meaning 'hinge pin', derived from Latin 'pivus', meaning 'pin' or 'hinge'.

May 18May 19, 2026May 20

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